Maronick Associates



Expert witness -- advertising and marketing.

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Welcome to Maronick Associates

Maronick Associates is the expert witness site for Dr. Thomas J. Maronick DBA, JD.

Dr. Maronick is the former Director of the Office of Impact Evaluation in the Bureau of Consumer Protection at the Federal Trade Commission. He was the in-house marketing and advertising expert for all Divisions of the Bureau of Consumer Protection for over 16 years.

During his time at the FTC and since leaving the Commission, Dr. Maronick designed and implemented over 300 consumer surveys, using virtually every survey research methodology, including mall- intercept studies (packaging and advertising matters), telephone and mail surveys, and studies using the internet and consumer mail panels.

His expertise includes false and deceptive advertising, deceptive marketing practices, consumer perceptions of claims made in advertising, packaging, and direct marketing promotions.

Since leaving the Commission in 1997, Dr. Maronick has served as a marketing and advertising expert in Federal and/or State Courts in California, Colorado, Florida, Illinios, New York, Michigan, Oklahoma, Texas.

Dr. Maronick has worked as an expert on behalf of both plaintiffs and defendants, providing expert reports, affidavits and declarations, and survey research as needed in support of litigation, including numerous class-action matters.

Dr. Maronick has testified (deposition/trial) over 30 times in the past ten years.

Dr. Maronick has an MBA from the University of Denver, a DBA (Doctor of Business Administration) with a major in Marketing from the University of Kentucky, and a JD from the University of Baltimore School of Law. He is an inactive member of the Maryland Bar.

Dr. Maronick is a Professor of Marketing at Towson University, Towson (Baltimore), Maryland.

Dr. Maronick can be reached at:
Department of Marketing
Towson University
Towson, Maryland 21252
(410) 704-4077

  • Former in-house expert in the Bureau of Consumer Protection at the Federal Trade Commission.
  • Designed and implemented over 300 studies for FTC and litigation clients.
  • Served as marketing and advertising expert in Federal and State Courts since 1997.
  • Testified (deposition/trial) in over 30 cases in past ten years.
  • Represented both plaintiffs and defendants.
  • Doctorate in Business Administration (Marketing)
    JD (inactive member of Maryland Bar)
  • Author of "Guidelines of Consumer Research in Litigation, "Guidelines for Internet Surveys," and Comparing Mall Intercept and Internet Panels for Advertising Research (JAR March, 2011)
  • Professor of Marketing


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