PERSONAL INFORMATION 5911 Charlesmead Avenue Baltimore, Maryland 21212 (410) 435-8387 FAX (410) 532-2904 e-mail maronick@verizon.net Department of Marketing Towson University Towson, Maryland 21252 (410) 704-4077 e-mail tmaronick@towson.edu	EDUCATION Juris Doctor University of Baltimore School of Law, Baltimore, Maryland 1980 -Emphasis on Corporate/Business and Consumer Law -Admitted to the Bar, State of Maryland Doctor of Business Administration University of Kentucky, Lexington, Kentucky 1974 -Major in Marketing; Minor in Management and Org. Behavior -Dissertation: "A Multivariate Analysis of Organizational Climate in the Channel of Distribution" Master of Science in Business Administration University of Denver, Denver, Colorado 1966 -Major in Marketing Bachelor of Arts St. Thomas Seminary, Kenmore (Seattle), WA 1964 -Major in Philosophy
ACADEMIC APPOINTMENTS Professor of Marketing Towson University, Towson, Maryland, 1987- Present -Responsible for teaching courses in Marketing Management, Marketing Strategy, Marketing Research, Marketing Seminar, Ethics/Public Policy Associate Professor of Marketing University of Baltimore, 1974 to 1983 (on Leave 1980-83) -Responsible for teaching undergraduate and graduate courses in Marketing, Marketing Management, Marketing Research, Consumer Behavior, Business Policy & Strategy, NON-ACADEMIC EMPLOYMENT Director--Office of Impact Evaluation, Federal Trade Commission Bureau of Consumer Protection, 1980-87 [Full-time]; 1987-97 [Part-time] -Served as the FTC=s in-house expert on marketing and survey matters. -Responsible for design and implementation of over 300 marketing and consumer surveys undertaken by Commission as part of policy-making and litigation activities. -Provided expert advice/testimony to staff on marketing & consumer behavior issues Marketing Consultant, 1997- present -Provide expert advice/guidance on marketing strategy and consumer research issues as part of litigation support teams for plaintiff and defendant clients -Serve as testifying expert witness in consumer-related litigation, class-action certification, deceptive advertising, Lanham Act issues cases, consumer survey research -Have undertaken over 30 survey research projects for clients in litigation-related matters, including advertising and trademark/trade-dress issues	PAPERS AND PUBLICATIONS (since 1990) "Current Role of Research at the Federal Trade Commission" in Patrick Murphy and William Wilkie (eds) Marketing and Advertising Regulation: The Federal Trade Commission in the 1990's. The University of Notre Dame Press, 1990. "Research in the FTC's Eye Care Rulemaking: Implications for Public Policy and Marketing." (with R. Stiff and S. Gleason), Advances in Marketing and Public Policy Vol. 2, 1991. "Copy-Tests in FTC Deception Cases: Guidelines for Researchers" Journal of Advertising Research, Vol. 31 (6), (December) 1991. "Satisfaction and Other Issues in Hearing Aid Purchases by Elderly Consumers: A Quality of Life Issue" Proceeding, Quality-of-Life/Marketing Conference, Academy of Marketing Sciences, November, 1992. "The Role of Copy Test Research in FTC Decision Making" Proceedings, Association for Public Policy in Marketing, June,1994. "An Empirical Investigation of Consumer Perceptions of 'Made in USA' Claims" International Marketing Review, Vol. 12 (3) 1995. AAdvertising Research Issues From FTC v. Stouffer Foods Corp.@ (With J. Craig Andrews) Journal of Public Policy & Marketing, Vol. 14 (Nov.) 1995. “Consumer Perceptions of Alternative Country-of-Origin Claims: An Empirical Analysis” Proceedings, Southern Marketing Association, Atlanta (Nov.) 1997. AThe Role of Qualifying Language on Consumer Perceptions of Environmental Claims” (with J. Craig Andrews) Journal of Consumer Affairs, Vol. 33 (2) (Nov.) 1999. “A Review of Direct-to-Consumer (DTC) Advertising and Sales of Prescription Drugs: Does DTC Advertising Increase Sales and Market Share?@ (with Riva Kahn) Journal of Pharmaceutical Marketing & Management, Vol. 13 (4) (Nov.) 2001. “Extended Warranties: Consumer Misperceptions of Retailer Claims” Proceedings, European Institute of Retailing and Services Studies, Prague, Czech Republic (July, 2004) “Celebrity v. Company President as Endorsers of High Risk Products for Elderly Consumers@ Journal of Promotion Management Vol. 11, (4), (Nov.) 2005. “Impact of a Festival Market on Downtown Shopping Behavior” Proceedings, AMS/Korean AMS CPM Conference, Seoul, Korea (July, 2006) “Consumer Perceptions of Extended Warranties” Journal of Retail and Consumer Services, Vol. 14 (2) (May) 2007. “Specialty Retail Center’s Impact on Downtown Shopping, Dining, and Entertainment: A Longitudinal Analysis” International Journal of Retail and Distribution Management, Vol. 35 (7) (November) 2007. “The Role of the Internet in Survey Research: Guidelines for Researchers and Experts” Proceedings, Global Business and Technology Association Conference, Madrid, Spain (July, 2008). “Country of Origin – Does It Matter Anymore?” Proceedings, Academy of Marketing Science 2009 World Marketing Congress, Oslo, Norway (July, 2009) “The Role of the Internet in Survey Research: Guidelines for Researchers and Experts” Journal of Global Business and Technology, Vol. 5 (1), Spring, 2009.